If someone told me 10 years ago I would be canceling my cable subscription and streaming most of my TV and movie entertainment online, I would have laughed. Today’s “my way” lifestyle has moved most entertainment and cable companies to provide On Demand services, recorded television, and yes, online streaming. Like many of you, I now enjoy watching programs when I want and where I want.
Apparently Netflix co-founder Reed Hastings disliked the business model of the video rental store as much as I did. The original idea for Netflix came from Hastings forgetting to return a movie and incurring a huge late fee. Seriously, who wants to incur all those late fees when you could have purchased the movie for less?
Netflix wasn’t always how it is now. It went through quite a few changes over the years:
- April 14, 1998 – Netflix website, www.Netflix.com, launches as an online pay-per-rental company. In the US, they charged $4 per rental plus $2 for postage, and late fees were accrued.
- September 1999 – Netflix introduced the monthly subscription model and dropped the single rental model early the next year. Since then, Netflix has stuck with flat-fee unlimited rentals without due dates, late fees, or shipping and handling.
- 2005 – Netflix was shipping one million DVDs out per day.
- February 2007 – Netflix begins to move away from it’s mailed DVD model and towards video on demand via the Internet.
- 2010 – Netflix goes from being the cause of most first-class service through the U.S. Postal Service, to being the biggest source of North American Internet traffic in the evenings. This was due to their monthly subscription packages for online streaming.
- January 2012 – Netflix announces 24.5 million plus subscribers in North America.
- 2013 – Netflix boasts over 30 million U.S. subscribers and has become a streaming TV network service with plans that compete with cable networks.
As you may have noticed, Netflix has launched their own series of shows, many with critical acclaim. Who needs a TV, DVR or cable subscription when Netflix has it all for the low price of $7.99 a month. I do admit that part of my departure from cable stemmed from my hatred of commercials. I love the fact that when you open Netflix you can immediately start watching your favorite titles without those pesky advertisements. Every time I think I may have exhausted their online content, I end up finding another TV show or movie that sparks my interest.
As our technology advances and our desire for easy to access entertainment thrives Netflix is at the top of my list. For those of you still undecided if Netflix is for you, I would suggest signing up and trying it out. They currently offer a 30-day free trial.
Do you subscribe to Netflix? What do you think they can do to improve our viewing experience? Let me know in the comments.
Source: “Wiki Netflix